The platform is rolling out a new feature that permits them to reduce the amount of AI-made videos appearing in their timelines. This initiative comes as the company revealed that it presently contains more than 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This advancement comes amid a surge in AI content, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing content creators on a competing service primarily display AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a label for substandard, factory-style content that is frequently nonsensical or bizarre.
Our research shows that many people like content created using AI tools, from AI artwork to science explainers, and we intend to give people the option to see more or less of that, according to their own choices,” stated a spokesperson.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its network tagged as AI-generated. Overall, in excess of 100 million pieces of content are submitted to the service every day, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of AI content they view by accessing the topic control setting in the platform and picking “AI-generated content”. Further subjects that can already be controlled under the setting include current affairs, style, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules mandate content makers to identify convincing artificially created content, and it bans malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
In addition, the platform will from now on add an artificially created tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is also introducing a $2m awareness program for professionals and groups to produce learning resources about responsible artificial intelligence. This program will benefit charitable organizations dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, following discussion over proposals to make redundant a large number of content moderators in Britain. It is set to reduce 439 jobs in its user protection department in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content before it gets reviewed by people. TikTok reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
